Fuji Rock 
Annual Music Festival Theme

The event I chose, the Fuji Rock Festival, would be held in Japan. The main objective is to attract English-speaking audiences to participate in a foreign event. Also to maintain a style and theme that is loyal to the values and services provided by the brand's sponsors.

I wanted to use brush techniques as an homage to the Japanese culture. However, I made the conscious decision to have the strokes appear rough and harsh as this event is a rock concert compared to the "serene" calligraphy one would see. Even though the target audience is native English speakers and since the event would be in Japan, I decided to leave in some of the hiragana translations to further push that direction while also making use of the interesting forms created by these characters.